With the launch of its first Supply Chain Due Diligence Report, BESTSELLER aims to provide even greater transparency into its sourcing practices and the management of human rights, environmental, and product safety risks.

As the first of its kind within BESTSELLER, the company is incentivising employees for sustainability goals, effective from 2025. The new initiative aims to motivate and accelerate the commitment to collectively transform the industry and bring fashion forward.

In 2023-24, BESTSELLER’s overall results were impacted by challenging conditions in the global fashion market. Despite this, the Danish fashion company managed to secure an improved EBIT and will continue to invest in transforming its business to adapt to new demands.

Since 2023, BESTSELLER brand ONLY has more than doubled the volume of organic cotton sourced from African farmers. In the following years, BESTSELLER will increase its investment in preferred materials, which are necessary for the transformation of the fashion industry.

In a remarkable collaboration, several international fashion companies are collectively investing to accelerate the necessary transformation of the fashion industry's production processes. The initiative aims to achieve a significant overall reduction in CO2 emissions in the fashion industry.

The jury recognises our commitment in Direct-to-farm, a multi-stakeholder initiative that ensures responsible farming and trade of one of the fashion industry's essential raw materials; organic cotton