BESTSELLER’s biggest menswear brand JACK & JONES has rolled out a new customer loyalty app, JACK & JONES Club. Offering exclusive rewards and personalised benefits, the app aims to provide a seamless omnichannel experience for instore retail and online customers.

For the fifth consecutive time, JACK & JONES and VERO MODA will design and deliver the official Olympic and Paralympic collection for the Danish athletes.

BESTSELLER now expands its direct-to-farm initiatives with regenerative practices to gain new learnings. This season, BESTSELLER-owned JACK & JONES will exclusively receive a share of regenerative cotton from long-standing supplier and partner Artistic Milliners’ very first harvest.

JACK & JONES has just launched a pair of jeans made from the innovative Infinna™ fibre from Infinited Fiber Company.

For calendar year 2023, BESTSELLER’s biggest menswear brand JACK & JONES ups direct-to-farm cotton in their extensive replenishment programme. Pre-season commitment is key to secure traceable organic cotton.

New innovative leather alternative is to be tested by BESTSELLER – and sneakers of the future might be plant-based, recyclable and suitable for composting.